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About Bethe

We are a dynamic, entrepreneurial global enterprise rooted in health, beauty, personal care and home care, proudly representing a curated portfolio of leading, distinctive European and American brands.

Fueled by our exceptional expertise in integrating and scaling e-commerce operations, we have delivered consistent, robust growth and established ourselves as a premier independent supplier in the Asian e-commerce landscape.

Backed by our extensive, highly compelling and widely acclaimed brand matrix, we command a dominant presence across beauty retail, specialty fragrance outlets and digital commerce channels. With a registered consumer base in the millions, we empower our partner brands with unparalleled market reach and penetration.

Each and every day, we enrich the lives of millions of consumers by delivering premium health and beauty essentials.

We Believe

The Path of Continuous Improvement

Every small step forward each day will guide us to achieve excellence.

Be Grounded, Dare to Dream

It means setting bold aspirations and turning them into reality with deliberate, actionable steps.

Sustainable Development

Built on empowering people and honoring our planet.

Our Business Scope

Bethe has established long-term exclusive agency partnerships with European and American health and beauty brands to jointly explore the Asian market.

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Brand Partnership Model

We forge long-term exclusive partnerships with premium European and American health and beauty brands to co-develop the Asian market, delivering comprehensive support from market entry and brand activation to channel expansion.

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Retail Partners

We partner with Asia’s top e-commerce platforms, cross-border e-commerce players, and brick-and-mortar retail chains. Our strategic alliances with leading retailers enable rapid product distribution and accelerated sales growth.

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Consumer Demographics

We cater to discerning middle-to-high-end consumers aged 20–45 who embrace an international quality lifestyle. This audience holds strong recognition and purchase intent for leading European and American health and beauty brands.

10

Years of Experience

1000

SKU

20

Serving Brands

100W+

Annual Orders

Our Core Brand Partners

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SUNDARI

Inspired by Indian Ayurveda, SUNDĀRI embodies the essence of “Goddess of Beauty”. Leveraging the timeless wisdom of Ayurvedic spa traditions, SUNDĀRI specializes in oil-infused skincare, delivering effective solutions that nurture both skin and soul for a balanced, healthy lifestyle.

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Original Sprout

Original Sprout crafts pure, non-toxic hair and skincare essentials for the entire family. Driven by a deep commitment to skin wellness, we blend natural plant extracts with cutting-edge science to redefine healthy skincare. Each product is a testament to safety and purity, offering trusted care for every member of the family.

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De La Cruz

For over 50 years, De La Cruz (DLC) has been a trusted name in premium health and personal care. Our rigorous quality standards, backed by advanced lab testing, ensure every product meets the highest benchmarks of safety and efficacy. Generations of families rely on our proven formulas for gentle, reliable care they can feel good about.

Get In Touch

Our Customer Service hours are Mon-Fri from 9:00 am to 6:00 pm